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Our Story

We believe every woman should be able to afford herown little piece of magical diamond jewelry.

Gift guide



Geum stands for - "Gold Purity". Our vision behind Geum is to create a jewellery brand that could resonate with today's modern woman and accompany her in the many roles she embarks in her life. .

Geum is India's leading destination for high quality fine jewellery with strikingly exquisite designs. We aim at revolutionising the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience.

Change is the only constant, but when it comes to jewellery in contemporary times, experimentation is the only constant. Fashion trends are made and broken with the blink of an eye and with jewellery, the tables have completely turned. The concept of jewellery box staples has become passé. With ‘versatile variety’ becoming synonymous with jewellery, Geum brings to you a collection that radiates a sense of classic and chic style.

Characterised by attention to details and unparalleled craftsmanship, these diamond pieces empower you to express yourself, complete an outfit, or even make a statement.

The Story


Geum is a brain child of Sunny Pansari. Sunny’s family has been working in gemstones industry for generations and he learned the ropes of this industry when he was really young. But there was always a desire to start something that he could call his own. Things went on like this for a couple of years. Geum is the result of Sunny Pansari’s dream of creating a bridge to luxury brand. Striving to make luxury about design and not just about the price tag,  Sunny believes that exquisitely designed jewellery is about everyday celebration.

“I strongly believe that appeal in any jewellery piece comes more organically when you put all your creativity into it”, states Sunny Pansari

The Craftsmanship


Multigenerational artisans have used their expertise to handcraft this exquisite gold Diamond jewellery collection. The versatile, warm, and fuss free pieces are happy to play second fiddle to your everyday routine. A perfect choice for every day at work, celebratory occasions, and everything in between. Geum celebrates the new chapter for you personal expression. Made in Solid Gold and ethically sourced Natural diamonds, the brand offers a beautiful balance between trend-led and timeless pieces, which are an affordable addition to any jewellery box .

“Each Geum piece you own would be synonymous with exquisite craftsmanship, aesthetic design, and durability”.

The Geum Woman


Geum encourages you to make a statement without overpowering your identity and personal style. These jewellery pieces not only connect you to your emotions, grace, and strength but also accentuate them.


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